HappyCow - the healthy eating guide is a local search and discovery service mobile app for healthy eaters (there are a number of vegetarian diets), vegetarians and vegans which provides search results. By taking into account the places a user goes, the things they have told the app that they like, and the other users whose advice they trust, Foursquare provides recommendations of the places to go around a user's current location.
- 1999: Founded
- 2007-2014: "2014 Veggie Awards" from VegNews as the "Favorite Website"
The webpage and also the application is totally in-transparent and open for misinterpretation.