Beauty Without Cruelty
BWC's products are free of parabens, gluten, S.L.S, PEG, toluene, formaldehyde and phthalates. Although millions of animals are killed each as a result of animal testing of cosmetics, Beauty Without Cruelty advocates animal rights and argues that the results of animal testing are often unreliable and can not being applied to humans. BWC focuses on vegan and "natural" products that can't chemically harm humans and do not need to be tested on animals.
The company was founded as a charity in 1959 by Lady Muriel Dowding (1908–1993), president of the National Anti-Vivisection Society. In 1963 Dowding set up Beauty Without Cruelty Cosmetics, which became a private company.