Beauty Without Cruelty

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Beauty Without Cruelty (BWC) is a British company that manufactures vegan cosmetics. The cosmetics contain no animal products and are not tested on animals.

BWC's products are free of parabens, gluten, S.L.S, PEG, toluene, formaldehyde and phthalates. Although millions of animals are killed each as a result of animal testing of cosmetics, Beauty Without Cruelty advocates animal rights and argues that the results of animal testing are often unreliable and can not being applied to humans. BWC focuses on vegan and "natural" products that can't chemically harm humans and do not need to be tested on animals.


The company was founded as a charity in 1959 by Lady Muriel Dowding (1908–1993), president of the National Anti-Vivisection Society. In 1963 Dowding set up Beauty Without Cruelty Cosmetics, which became a private company.

According to Dowding, BWC pioneered the production of 100 percent vegetable soap as a luxury item. The brand was introduced into the United States in 1989.

See also

Beauty Without Cruelty is also the name of an animal issues charity in South Africa, established in 1975[1].